Mixed Reality & Simulation Design LAB

Mixed Reality & Simulation Design Lab studies, applies and researches new digital technologies and integrated methodologies with the aim of offering the industrial world a technical-scientific orientation for the development of new innovative products.

The objective of the Mixed Reality & Simulation Design Lab is to help the industrial production context to increase its competitiveness by designing taking into account technological and methodological aspects in the product conception phases in order to increase innovation, quality and limiting modifications in the advanced development phases, reducing costs.

The Mixed Reality & Simulation Design Lab approach proposes research and solutions that allow industrial designers to find answers to industrial design problems in the lab, through the integration of traditional technologies with more advanced ones, especially in the field of virtual simulation and Industry 4.0 (such as AR, VR, AM, etc.).

Developing and innovating scientifically derive from processes and tools organised through a design structure capable of expanding the corporate culture, so as to create fertile ground for receptivity to new methods and techniques.

Mixed Reality & Simulation Design Lab is an active interlocutor of the industrial world, able to lead it towards a process that involves not only innovation of the single product, but of the entire development process and company organisation through a radical updating of the technologies adopted, aligning them with the prerogatives of the digital industrial revolution.

Product innovation and quality and development time/cost efficiency are priority objectives.



The following are the main specific activities carried out in the Mixed Reality & Simulation Design Lab.


In the technical field:

  • CAD models
  • Transferring CAD models into Virtual Reality environments
  • Transferring CAD models into Augmented Reality environments
  • Designing Virtual and Augmented Realities
  • Prototyping in Virtual and Augmented Realities
  • Defining the optimal path for integrating CAD and CAE activities
  • Preparing FEM models - meshes - from CAD geometries
  • Developing detailed designs for mechanical structures
  • Developing procedures for recurrent design and guided project/process optimisation
  • Developing applications suitable for on-line design, i.e. remote design and maintenance via the Internet, thereby facilitating access to specialised computing resources
  • Acting as a design reviewer, particularly when this role requires specific expertise in virtual testing, and/or in relation to particular regulations
  • Rapid prototyping
  • Making prototypes using additive prototyping technology



In the methodological-scientific field:

  • Disseminating innovative design and production methods such as QFD and Time Compression techniques to services
  • Addressing the needs of SMEs (Small and Medium-sized Enterprises) in order to reduce access costs
  • Assisting industrial designers in liaising and integrating with other strategic business functions in product development, such as production and marketing
  • Eco-design and sustainable design: eco-compatible design throughout the life cycle of products, packaging design, etc.
  • Open source SW
  • Applying advanced design methods, such as QFD, TRIZ, DFSS, SDE


The activity carried out by Mixed Reality & Simulation Design Lab concerning the study of product design is done through:


  • Development of models using commercially available software with:
  1. Possibility of intervening in the creation of CAD models, obtaining the meshing most suitable for the specific application
  2. Possibility of intervening in the repair and manipulation of CAD models, always obtaining the meshing best suited to the specific application


  • Development of applications to complement the analyses performed:
  1. Kinematic-dynamic models for the identification of the stress history
  2. Use of post-processors to study fatigue response
  3. Integration with process simulation, to derive the realistic distribution of the mechanical properties of a component, or the state of process-related residual stresses
  4. Integration with all applications supported by Mixed Reality & Simulation Design Lab


In sum, the innovativeness of the workshop essentially concerns two areas of design:


1) Innovative design, prototyping and product development methods

2) Innovative tools (software and hardware) to aid the design, prototyping and product development


Mixed Reality & Simulation Design LAB

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